BUILD your business...

Whether you're taking your idea from dream to reality or from break-even to profitability and expansion - you're in the right place.

Will Lanier works with individual fitness professionals, boutique fitness studios, fitness brands and large corporations alike to take their businesses to the next level.

Blow-by-blow, Will delivers an executable strategy for developing or expanding your fitness business. He helps by working from the inside out, helping you to focus your efforts for maximum efficiency and profitability.

Depending on your specific goals and objectives - Will creates a customized action plan to build your business from the ground up or take it from where it is to where you want it to be.


  • Focusing
  • Hiring + Training
  • Brand Positioning
  • Systems + Processes
  • Roles + Responsibilities


  • Client Retention
  • Revenue Streams
  • Event Strategy + Production
  • System Efficiency
  • Legacy Development


  • Marketing
  • Paid Client Growth
  • Engagement
  • Partnerships + Outreach
  • New Program Development